| Conceptually, writing a sales letter is
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| | longer. If you use informal language, so
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| one of the most difficult things the
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| | be it. Anything that makes your sales
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| average person can try to do when
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| | letter seem more personal will make it
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| starting any kind of online business.
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| | more compelling.
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| The thing about it is, when that same
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| | 5. Write short sentences and paragraphs.
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| person applies these seven tricks,
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| | Keeping your paragraphs short and simple,
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| writing a sales letter can become as
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| | will help you to increase the readership
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| simple as writing an email to a friend.
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| | of your sales letter. The easier it looks
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| Here they are...
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| | to read the more likely they are to read
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| 1. Read other sales letters. Seems simple
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| | it and buy your product! People are lazy,
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| enough but countless people I've
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| | make it easy. Please note...I didn't say,
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| interviewed over the years have this one
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| | make your sales letter short, I said,
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| fault in common. They don't read other
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| | "keep your sentences short."
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| sales letters. It's like trying to ride a
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| | 6. Use subheads. Subheads are like mini
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| bike without ever putting your but on a
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| | headlines. Heck, many of them ARE in fact
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| bicycle and riding it. Is it possible?
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| | headlines that you wrote earlier. Just
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| No, and neither is learning to write a
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| | make sure they work seamlessly with your
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| sales letter without reading and
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| | copy. Subheads are used to break up long
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| understanding how sales letters are
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| | copy and drag people deeper into your
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| written.
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| | words. Especially people who are skimming
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| 2. Swipe other sales letters. I'll
| |
| | your copy. Online, it is also a way to
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| probably get a tongue lashing for this
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| | relax the eye and give your sales letter
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| but who cares! From junk mail that comes
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| | more 'optical appeal'. Subheads can be
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| in the form of sales letters or those
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| | compelling statements, confusing
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| little booklets are really a sales letter
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| | statements or positive reinforcing
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| in disguise in the mail you can start a
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| | statements about your product or service.
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| swipe file of your own. Then save all the
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| | 7. Use a P.S. or two at the end of your
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| pages of websites that are trying to sell
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| | sales letter. Two of the most important
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| similar products or even non-similar
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| | places on any sales letter and the two
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| products. You'll know a sales letter when
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| | that get read most often are the headline
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| you see one. Save them on a folder called
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| | and the P.S. It seems strange, but the
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| "Swipes." Read through these and look for
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| | truth is, like I said earlier, "People
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| language patterns and phrases you can use
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| | are lazy!" Many just don't have the time
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| and edit to suit your product or service.
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| | or patience to read your sales letter so
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| 3. Start Writing headlines. Headlines are
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| | they read your Headline and if it's
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| the most important elements of any sales
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| | interesting to them, they read your
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| message or sales letter. Write between 10
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| | P.S.'s So make sure you restate your
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| and 50 headlines per sales letter
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| | offer in your P.S. and you also, apply a
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| following the A.C.E.S. principle.
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| | scarcity tactic to get your reader to
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| Attention, Curiosity, Excitement,
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| | take action immediately.
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| Specificity. TO learn more about A.C.E.S.
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| | These seven tricks are by no means an
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| search on Google for an article called,
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| | exhaustive list of sales letter writing
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| "How To Write A Headline That Converts
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| | methods but they can and will help you
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| More Visitors Into Customers."
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| | improve your copy and improve your
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| 4. Write to a friend. In other words,
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| | product sales at breakneck speed. Apply
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| write your sales letter as if you are
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| | them today and profit fast!
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| writing an emotional letter to your best
| |
| | ==> Rasheed Ali is a direct response
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| friend about your product or service.
| |
| | copywriter who has written powerful sales
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| Keep writing and don't stop to correct
| |
| | copy that has generated millions of
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| mistakes until you can't write any
| |
| | dollars in sales for his clients.
|
