| Conceptually, writing a sales letter is one of the | | | | use informal language, so be it. Anything that |
| most difficult things the average person can try | | | | makes your sales letter seem more personal will |
| to do when starting any kind of online business. | | | | make it more compelling. |
| The thing about it is, when that same person | | | | 5. Write short sentences and paragraphs. Keeping |
| applies these seven tricks, writing a sales letter | | | | your paragraphs short and simple, will help you to |
| can become as simple as writing an email to a | | | | increase the readership of your sales letter. The |
| friend. | | | | easier it looks to read the more likely they are to |
| Here they are... | | | | read it and buy your product! People are lazy, |
| 1. Read other sales letters. Seems simple enough | | | | make it easy. Please note...I didn't say, make your |
| but countless people I've interviewed over the | | | | sales letter short, I said, "keep your sentences |
| years have this one fault in common. They don't | | | | short." |
| read other sales letters. It's like trying to ride a | | | | 6. Use subheads. Subheads are like mini headlines. |
| bike without ever putting your but on a bicycle | | | | Heck, many of them ARE in fact headlines that |
| and riding it. Is it possible? No, and neither is | | | | you wrote earlier. Just make sure they work |
| learning to write a sales letter without reading and | | | | seamlessly with your copy. Subheads are used to |
| understanding how sales letters are written. | | | | break up long copy and drag people deeper into |
| 2. Swipe other sales letters. I'll probably get a | | | | your words. Especially people who are skimming |
| tongue lashing for this but who cares! From junk | | | | your copy. Online, it is also a way to relax the |
| mail that comes in the form of sales letters or | | | | eye and give your sales letter more 'optical |
| those little booklets are really a sales letter in | | | | appeal'. Subheads can be compelling statements, |
| disguise in the mail you can start a swipe file of | | | | confusing statements or positive reinforcing |
| your own. Then save all the pages of websites | | | | statements about your product or service. |
| that are trying to sell similar products or even | | | | 7. Use a P.S. or two at the end of your sales |
| non-similar products. You'll know a sales letter | | | | letter. Two of the most important places on any |
| when you see one. Save them on a folder called | | | | sales letter and the two that get read most often |
| "Swipes." Read through these and look for | | | | are the headline and the P.S. It seems strange, |
| language patterns and phrases you can use and | | | | but the truth is, like I said earlier, "People are lazy!" |
| edit to suit your product or service. | | | | Many just don't have the time or patience to read |
| 3. Start Writing headlines. Headlines are the most | | | | your sales letter so they read your Headline and if |
| important elements of any sales message or | | | | it's interesting to them, they read your P.S.'s So |
| sales letter. Write between 10 and 50 headlines | | | | make sure you restate your offer in your P.S. |
| per sales letter following the A.C.E.S. principle. | | | | and you also, apply a scarcity tactic to get your |
| Attention, Curiosity, Excitement, Specificity. TO | | | | reader to take action immediately. |
| learn more about A.C.E.S. search on Google for an | | | | These seven tricks are by no means an |
| article called, "How To Write A Headline That | | | | exhaustive list of sales letter writing methods but |
| Converts More Visitors Into Customers." | | | | they can and will help you improve your copy and |
| 4. Write to a friend. In other words, write your | | | | improve your product sales at breakneck speed. |
| sales letter as if you are writing an emotional | | | | Apply them today and profit fast! |
| letter to your best friend about your product or | | | | ==> Rasheed Ali is a direct response copywriter |
| service. Keep writing and don't stop to correct | | | | who has written powerful sales copy that has |
| mistakes until you can't write any longer. If you | | | | generated millions of dollars in sales for his clients. |