| If your private practice is not growing niche | | | | a special interest group (e.g. pet lovers).3. |
| marketing can help. How can clients find you | | | | Finding a niche market helps you to focus |
| and purchase your services if you are a | | | | your marketing dollars and efforts on people |
| generalist? Being a generalist is useful when | | | | with unique needs who will purchase your |
| you live in a small town or remote area. | | | | specilized services.4. Niche marketing makes |
| Niche marketing is a specialized area of work | | | | it easier for you to develop longterm |
| that sets you us as an expert. You can market | | | | relationships with clients or customers by |
| your niche by writing articles, creating | | | | targeting their needs.5. Developing a niche |
| e-books or tip sheets, and letting the media | | | | sets you apart from, sets you up as a |
| know that you are available to give | | | | specialist and an expert which makes you |
| interviews based on your area of expertise.1. | | | | recognizable in the crowded marketplace.Lucy |
| Niche marketing is marketing your service or | | | | MacDonald, M.Ed. is a business and marketing |
| product to a segment of potential consumers | | | | advisor to counselors, therapists, |
| (aka your target market).2. A niche can be | | | | psychotherapists, and health care |
| based on an endless number of segments of the | | | | professionals. She is the creator of the |
| population: age group (e.g. teenagers), a | | | | R.E.A.L. Marketing system for private |
| geographical location (e.g. the city of | | | | practitioners. Lucy is the author of How to |
| Montreal), an industry (e.g. the mining | | | | Start and Market a Successful Private |
| industry), a group of professionals | | | | Practice and is a conference presenter. |
| (e.g.lawyers), a life stage (e.g. menopause), | | | | |