| Best regards | | | | ? mountain bike part |
| Linden Huckle | | | | ? rocky mountain bike |
| The Only Way to Create Instant Website Traffic? | | | | ? mastering mountain bike skill |
| Part 2. | | | | Now we want to find out what the top bid prices |
| Welcome to part 2 of my Google Adwords | | | | are forthese keywords. |
| pay-per-clicktraining article. | | | | That is, how much money is your competition (i.e. |
| As you know by now, pay per click advertising is | | | | other |
| the onlyway to bring instant traffic to your | | | | Google Adwords advertisers) are willing to spend |
| website. | | | | on thisniche to buy traffic. A high number is a |
| Google is very good at taking you through, step | | | | good indicatorthat your niche is profitable, but on |
| by step,the set up procedure that you need | | | | the other hand, ifyou know for sure that a niche |
| before launching your | | | | is profitable (like hometheater systems, which sell |
| PPC campaign, but there are certain steps you | | | | for quite a lot of money), lowbid prices can mean |
| need to taketo insure a successful campaign. | | | | that this is a market that is ripe fordomination. |
| Research | | | | One way to check bid prices is to use another |
| This is one of, if not the most important part of | | | | Yahoo tool -the view bids tool. Go back to and |
| your PPCcampaign. You need to know, | | | | click on the |
| A. How many marketers are promoting the same | | | | "View Bids Tool" half way down the page on the |
| product(s) asyou. | | | | right handside. |
| B. Which keywords generate the most traffic. | | | | 1.Mountain Bikes, Parts and Much More Shop |
| C. Which keywords do not work and why. | | | | Performance Bikefor mountain bikes, parts and |
| D.What are the top bid prices for the best | | | | accessories at low prices. |
| keywords. | | | | Huge selection of bikes from Giant and Jamis and |
| The first job is to create a keyword list, this next | | | | full lineof components from Shimano, Crank |
| partwill explain how to build a free, basic keyword | | | | Brothers and more. (Advertiser's Max Bid: $0.34) |
| list. Go to | | | | 2.Find about Mountain Bikes at Compare |
| Overture's Keyword Selector Tool. then click on, | | | | prices,brands, and more at |
| ?keyword selector tool', which is half way down | | | | (Advertiser's Max Bid: $0.33) |
| the page onthe right side. | | | | 3.Mountain Bike Closeout Sale 1 day only, save up |
| In our example today we are going to use | | | | to 60%off premium MTB. Save over $2000. |
| ?mountain bike' asour main keyword search | | | | (Advertiser's Max Bid: $0.32) |
| phrase. | | | | Above is a search for "mountain bike" - notice |
| Type ?mountain bike' in the, ?Get suggestions for:' | | | | that the topbid on Yahoo is under $1.00 - that's |
| box. | | | | pretty cheapconsidering that a good mountain |
| My results show up as ~ COUNT(the amount of | | | | bike can cost severalhundred dollars. Allowing for |
| searches lastmonth) followed by the KEYWORD | | | | the cost of the physicalproduct, you can see that |
| SEARCH TERM, 1. 51280 ~mountain bike 2. 3906 | | | | this is a very nice, lucrative,under-priced bidding |
| ~ trek mountain bike 3. 3354 ~specialized | | | | market. |
| mountain bike 4. 2928 ~ mountain bike review | | | | Repeat this process for all your keywords and |
| 5. 2853 ~ mountain bike part 6. 2393 ~ rocky | | | | check the topbid prices for them. You are doing |
| mountainbike 7. 2254 ~ mastering mountain bike | | | | this to estimate howmuch you will have to pay, |
| skill. | | | | per click, to match / top yourcompetition. In this |
| This is only a small portion of the actual list, | | | | case, you'll see that most of thekeywords have a |
| whichtotals 100 search results. | | | | bid price of under $1.00. That's good news,but |
| For this exercise we will chose the top 7 | | | | keep in mind that in AdWords you'll have a bit |
| searches, butremember, you need to create a | | | | morecompetition, so you can expect the top bid |
| huge keyword list of between | | | | price in AdWordsto be at least twice that much |
| 200 and 300. I will show you how to do this in the | | | | of Yahoo, and maybe more. |
| nextlesson. | | | | After we do our research, we should have a nice |
| Under the "count column", you'll see that there are | | | | list oftargeted, profitable keywords to start our |
| lots ofsearches for the base term but also that | | | | AdWords campaignwith. Couple of interesting |
| there are focusedsearches for smaller topics as | | | | things you'll notice here: |
| well. Demand is not toostrong, but we know that | | | | Despite being a reasonably expensive market (top |
| this is a high value product so wewait till we see | | | | of therange mountain bikes can cost thousands of |
| bids and competition. | | | | dollars),there's a low level of competition (bid |
| It says there are 51,280 searches for the term | | | | prices are fairlylow). This will allow you to corner |
| "mountainbike" last month. You can multiply that | | | | the market quiteeasily, IF you know how to sell |
| number by 3 to comeup with roughly how many | | | | to it. |
| times that word was searched forat | | | | People are as concerned with specific aspects of |
| Next... We'll copy the top 7 keywords in a text | | | | mountainbikes (off road, stunt bikes) as they are |
| file; wewill need them for the next step. | | | | with the "how to"aspect (ride better, faster, |
| Here's the list I've come up with so far: | | | | perform tricks). This can workto our advantage, |
| ? mountain bike | | | | as you'll see when we get to writing thead. |
| ? trek mountain bike | | | | Now that we have our keyword list ready, we're |
| ? specialized mountain bike | | | | ready to setup our Adwords account. In the next |
| ? mountain bike review | | | | article we'll doexactly that, bye for now. |