| RSS, or Really Simple Syndication is a group of | | | | only everyone that visits your blog, but past |
| technologies for syndicating web content like blog | | | | visitors who have subscribed. |
| entries, news, podcasts and announcements. Got | | | | Subscribing to an RSS feed is very similar to |
| a favourite website or blog you want to keep | | | | subscribing to an email newsletter but has some |
| up-to-date on? Or like most people, do you have | | | | important differences. Subscribing to an email |
| a handful of favourite sites to keep track of? | | | | newsletter requires an email address which |
| RSS allows you to check for updates and | | | | discourages many potential subscribers. And with |
| download them automatically - without visiting the | | | | the increasing amount of spam, many newsletters |
| site. | | | | have low subscription rates because potential |
| Like blogs, RSS feeds have grown explosively in | | | | subscribers fear spam or newsletters are |
| the past few years. According to Jupiter | | | | incorrectly deleted as spam, when they are not. |
| Research, 30% of marketers have implemented | | | | What should I publish on my RSS feed? |
| RSS feeds, due to customer demand. | | | | Many of the most popular blog entries are list |
| The content of an RSS feed, called RSS Content, | | | | oriented. For example, "10 best" or 'Top 10" or "10 |
| is read using special software, called and | | | | worst." List oriented content tends to do very |
| Aggregator. Aggregators can be a website, like | | | | well. But that's not all! If you have some expertise |
| CNN or Yahoo, a software application. Popular | | | | in a specialized field, there are most likely |
| Aggregator software are Feedburner or | | | | hundreds of other enthusiasts out there who are |
| AmphetaDesk. In addition, many popular software | | | | just as passionate. |
| programs have a RSS Aggregator built-in or | | | | The more specialized your niche, the better. |
| available as a plug-in. | | | | Example of specialized content are, Different |
| How Can I use RSS feeds? | | | | types of Fishing (e.g. Salmon, Bass, Steelhead |
| Keep up to date. Keeping track of information, | | | | etc.), dog training, Mountain bike riding or |
| updating information and organization are | | | | equipment. Tapping into these specialized areas, |
| important skills in the information age. RSS | | | | with authoritative knowledge and expertise, can |
| Aggregator software can assist with all of these | | | | increase your exposure substantially. |
| tasks. And because tracking blogs and websites is | | | | Another example of a business RSS feed is real |
| so each and fast, the number of blogs that you | | | | estate listings. For home buyers tracking new |
| can track is substantially higher. | | | | listings, a local real estate feed is invaluable. For |
| Expand your Reach. If you own a blog, publish | | | | Realtors, an RSS feed provides a valuable 'free' |
| information, or update your website frequently, | | | | service to prospective clients with very little if |
| RSS feeds can dramatically expand your reach. | | | | any overhead. Similar services for Jobs, local or |
| Every time you post to your blog, your posting | | | | specialized news, and Travel agents are just as |
| automatically goes out to everyone that has | | | | important to the users and providers. |
| subscribed to you RSS feed, so you reach not | | | | |