| If your private practice is not growing niche | | | | menopause), a special interest group (e.g. pet |
| marketing can help. How can clients find you and | | | | lovers).3. Finding a niche market helps you to |
| purchase your services if you are a generalist? | | | | focus your marketing dollars and efforts on |
| Being a generalist is useful when you live in a small | | | | people with unique needs who will purchase your |
| town or remote area. Niche marketing is a | | | | specilized services.4. Niche marketing makes it |
| specialized area of work that sets you us as an | | | | easier for you to develop longterm relationships |
| expert. You can market your niche by writing | | | | with clients or customers by targeting their |
| articles, creating e-books or tip sheets, and letting | | | | needs.5. Developing a niche sets you apart from, |
| the media know that you are available to give | | | | sets you up as a specialist and an expert which |
| interviews based on your area of expertise.1. | | | | makes you recognizable in the crowded |
| Niche marketing is marketing your service or | | | | marketplace.Lucy MacDonald, M.Ed. is a business |
| product to a segment of potential consumers | | | | and marketing advisor to counselors, therapists, |
| (aka your target market).2. A niche can be based | | | | psychotherapists, and health care professionals. |
| on an endless number of segments of the | | | | She is the creator of the R.E.A.L. Marketing |
| population: age group (e.g. teenagers), a | | | | system for private practitioners. Lucy is the |
| geographical location (e.g. the city of Montreal), an | | | | author of How to Start and Market a Successful |
| industry (e.g. the mining industry), a group of | | | | Private Practice and is a conference presenter. |
| professionals (e.g.lawyers), a life stage (e.g. | | | | |