| Welcome to part 2 of my Google Adwords | | | | - mastering mountain bike skill |
| pay-per-click training article. | | | | Now we want to find out what the top bid prices |
| As you know by now, pay per click advertising is | | | | are for these keywords. |
| the only way to bring instant traffic to your | | | | That is, how much money is your competition (i.e. |
| website. | | | | other Google Adwords advertisers) are willing to |
| Google is very good at taking you through, step | | | | spend on this niche to buy traffic. A high number |
| by step, the set up procedure that you need | | | | is a good indicator that your niche is profitable, but |
| before launching your PPC campaign, but there | | | | on the other hand, if you know for sure that a |
| are certain steps you need to take to insure a | | | | niche is profitable (like home theater systems, |
| successful campaign. | | | | which sell for quite a lot of money), low bid prices |
| Research | | | | can mean that this is a market that is ripe for |
| This is one of, if not the most important part of | | | | domination. |
| your PPC campaign. You need to know, | | | | One way to check bid prices is to use another |
| A. How many marketers are promoting the same | | | | Yahoo tool - the view bids tool. Go back to and |
| product(s) as you. | | | | click on the "View Bids Tool" half way down the |
| B. Which keywords generate the most traffic. | | | | page on the right hand side. |
| C. Which keywords do not work and why. | | | | 1.Mountain Bikes, Parts and Much More Shop |
| D.What are the top bid prices for the best | | | | Performance Bike for mountain bikes, parts and |
| keywords. | | | | accessories at low prices. Huge selection of bikes |
| The first job is to create a keyword list, this next | | | | from Giant and Jamis and full line of components |
| part will explain how to build a free, basic | | | | from Shimano, Crank Brothers and more. |
| keyword list. Go to Overture's Keyword Selector | | | | (Advertiser's Max Bid: $0.34) |
| Tool. then click on, 'keyword selector tool', which | | | | 2.Find about Mountain Bikes at Compare prices, |
| is half way down the page on the right side. | | | | brands, and more at (Advertiser's Max Bid: $0.33) |
| In our example today we are going to use | | | | 3.Mountain Bike Closeout Sale 1 day only, save up |
| 'mountain bike' as our main keyword search | | | | to 60% off premium MTB. Save over $2000. |
| phrase. | | | | (Advertiser's Max Bid: $0.32) |
| Type 'mountain bike' in the, 'Get suggestions for:' | | | | Above is a search for "mountain bike" - notice |
| box. | | | | that the top bid on Yahoo is under $1.00 - that's |
| My results show up as ~ COUNT(the amount of | | | | pretty cheap considering that a good mountain |
| searches last month) followed by the KEYWORD | | | | bike can cost several hundred dollars. Allowing for |
| SEARCH TERM, 1. 51280 ~ mountain bike 2. 3906 | | | | the cost of the physical product, you can see |
| ~ trek mountain bike 3. 3354 ~ specialized | | | | that this is a very nice, lucrative, under-priced |
| mountain bike 4. 2928 ~ mountain bike review 5. | | | | bidding market. |
| 2853 ~ mountain bike part 6. 2393 ~ rocky | | | | Repeat this process for all your keywords and |
| mountain bike 7. 2254 ~ mastering mountain bike | | | | check the top bid prices for them. You are doing |
| skill. | | | | this to estimate how much you will have to pay, |
| This is only a small portion of the actual list, which | | | | per click, to match / top your competition. In this |
| totals 100 search results. | | | | case, you'll see that most of the keywords have |
| For this exercise we will chose the top 7 | | | | a bid price of under $1.00. That's good news, but |
| searches, but remember, you need to create a | | | | keep in mind that in AdWords you'll have a bit |
| huge keyword list of between 200 and 300. I will | | | | more competition, so you can expect the top bid |
| show you how to do this in the next lesson. | | | | price in AdWords to be at least twice that much |
| Under the "count column", you'll see that there are | | | | of Yahoo, and maybe more. |
| lots of searches for the base term but also that | | | | After we do our research, we should have a nice |
| there are focused searches for smaller topics as | | | | list of targeted, profitable keywords to start our |
| well. Demand is not too strong, but we know that | | | | AdWords campaign with. Couple of interesting |
| this is a high value product so we wait till we see | | | | things you'll notice here: Despite being a |
| bids and competition. | | | | reasonably expensive market (top of the range |
| It says there are 51,280 searches for the term | | | | mountain bikes can cost thousands of dollars), |
| "mountain bike" last month. You can multiply that | | | | there's a low level of competition (bid prices are |
| number by 3 to come up with roughly how many | | | | fairly low). This will allow you to corner the |
| times that word was searched for at | | | | market quite easily, IF you know how to sell to it. |
| Next... We'll copy the top 7 keywords in a text | | | | People are as concerned with specific aspects of |
| file; we will need them for the next step. | | | | mountain bikes (off road, stunt bikes) as they are |
| Here's the list I've come up with so far: | | | | with the "how to" aspect (ride better, faster, |
| - mountain bike | | | | perform tricks). This can work to our advantage, |
| - trek mountain bike | | | | as you'll see when we get to writing the ad. |
| - specialized mountain bike | | | | Now that we have our keyword list ready, we're |
| - mountain bike review | | | | ready to set up our Adwords account. In the |
| - mountain bike part | | | | next article we'll do exactly that, bye for now. |
| - rocky mountain bike | | | | |