| If your private practice is not growing
| |
| | (e.g. menopause), a special interest
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| niche marketing can help. How can clients
| |
| | group (e.g. pet lovers).3. Finding a
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| find you and purchase your services if
| |
| | niche market helps you to focus your
|
| you are a generalist? Being a generalist
| |
| | marketing dollars and efforts on people
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| is useful when you live in a small town
| |
| | with unique needs who will purchase your
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| or remote area. Niche marketing is a
| |
| | specilized services.4. Niche marketing
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| specialized area of work that sets you us
| |
| | makes it easier for you to develop
|
| as an expert. You can market your niche
| |
| | longterm relationships with clients or
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| by writing articles, creating e-books or
| |
| | customers by targeting their needs.5.
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| tip sheets, and letting the media know
| |
| | Developing a niche sets you apart from,
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| that you are available to give interviews
| |
| | sets you up as a specialist and an expert
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| based on your area of expertise.1. Niche
| |
| | which makes you recognizable in the
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| marketing is marketing your service or
| |
| | crowded marketplace.Lucy MacDonald, M.Ed.
|
| product to a segment of potential
| |
| | is a business and marketing advisor to
|
| consumers (aka your target market).2. A
| |
| | counselors, therapists, psychotherapists,
|
| niche can be based on an endless number
| |
| | and health care professionals. She is
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| of segments of the population: age group
| |
| | the creator of the R.E.A.L. Marketing
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| (e.g. teenagers), a geographical location
| |
| | system for private practitioners. Lucy is
|
| (e.g. the city of Montreal), an industry
| |
| | the author of How to Start and Market a
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| (e.g. the mining industry), a group of
| |
| | Successful Private Practice and is a
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| professionals (e.g.lawyers), a life stage
| |
| | conference presenter.
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